The Green Carpet Challenge

It was started by livia firth who sought to bring about change through the medium of fashion.

The green carpet challenge.

By emma elwick bate s photography by kevin. A decade later the green carpet challenge has seen designers and celebrities wordwide bring the best of sustainable fashion to the awards season. The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles. The green carpet challenge aims to convert sustainable fashion sceptics to the idea that the collaboration of glamour and eco manufacturing can be a harmonious one.

Livia campaigns for ethical fashion and is the self styled queen of the green carpet challenge which promotes sustainable clothing choices for celebrities. The green carpet challenge to mark this year s green carpet challenge stella mccartney showed a full evening capsule collection of sustainable fashion. Pair eight designers with eight iconic films and challenge them to create a design that represents the film using all sustainable techniques. 15 january 2020 marked 10 years since firth and her friend the journalist lucy siegle launched their blog the green carpet challenge on vogue co uk.

What followed has been a phenomenal decade of low impact awards season looks championed by designers and celebrities alike. The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital disruption. Find out more about it here be inspired by the results below. If you love the green carpet challenge created by eco fashionista livia firth you will be equally inspired by the green cut.

Savvy about the impact a red carpet photograph beamed around the world could have the environmentalist was one of the first to make sustainable statements in hollywood. Lucy siegle looks back at how the movement was born as well as the highlights and challenges experienced along the way. One year later livia firth founder of consultancy eco age followed with her now global green carpet challenge which not only encourages celebrities to dress sustainably at events but also. The 17th january holds special significance for livia and i this year.